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MadFit
Fitness · App & e-commerce
Grew app customer value and built a new commerce revenue stream.
I combined subscription acquisition, conversion improvements and creative automation to increase customer value, then built and launched a physical equipment business that extended the brand’s revenue beyond the app.
+20%Customer lifetime value
+500%Conversion rate increase
≈ $200kInitial product revenue
Inside the project
- I designed seasonal lifetime subscription campaigns around highly engaged audiences, increasing user lifetime value by 20% and adding 1,000+ new paying customers.
- I built Meta funnels across exposure, engagement and conversion to move warm audiences towards purchase, then removed friction from the landing page, increasing conversion rate by 500%.
- I automated video ad production using AI to create clips, subtitles and test variants at scale, reducing the creator’s workload and accelerating creative testing.
- I identified winning creatives that ran at up to 4× lower cost than alternatives, improving media efficiency and conversion performance.
- I built a physical fitness equipment business from the ground up, spanning product design, manufacturing, packaging, fulfilment, logistics and e-commerce. The launch generated approximately $200,000 in initial revenue and extended customer lifetime value beyond the app. As part of the launch, I integrated the range with Google Merchant Center, YouTube and Meta, expanding product visibility across the creator’s existing audience and content ecosystem.