I work as a growth engineer, combining marketing with a practical understanding of how your business operates. I examine where your customers come from, what happens once they arrive and which operational changes will turn that interest into profitable growth. You get someone who can deliver your marketing and identify opportunities to improve the performance of your whole business.
With over 10 years of working in startup environments, I’m used to making limited budgets work hard. I focus spend on opportunities with the highest potential return and the smallest practical team, avoiding unnecessary overhead. My role has been to identify those opportunities, implement and test them with minimal manpower, then scale what demonstrates value. That experience means I’m careful about where your money goes and practical about the resources needed to deliver results.
That remit has developed my expertise far beyond marketing. I’ve been hands-on with operations, administration, finance, social media, media production, automation, logistics, design and development. This allows me to take an opportunity from diagnosis through implementation, addressing operational obstacles along the way. If your marketing brings in enquiries but your follow-up process loses them, I can improve both. If growth creates more admin than your team can handle, I can build the systems to reduce that pressure.
Working in startup environments has meant continually applying new marketing techniques and technology to give the projects I work on a competitive advantage without relying on bigger budgets. My background in development and media supports practical expertise in AI automation, agentic workflows, and voice and visual media production using AI. Combined with my wider business experience, this allows me to assess where these tools can save time, reduce costs or create new opportunities, then implement the workflows that deliver that value.
I build revenue-generating systems and processes, then help scale them internally. Your business retains ownership of the process, the knowledge and the capability, reducing the reliance and ongoing overheads that can come with outsourcing. The work becomes part of how your business operates, grows with your team and adds lasting value to your company.
That’s the depth of involvement I bring. I can work independently or within your established team, understand how your business operates and identify constraints or opportunities with minimal disruption. If you need marketing expertise, I can deliver it. If you need someone embedded in the day-to-day work, I take ownership of delivery and continue identifying opportunities beyond the original brief.
I work best where commercial demand is high, resources are constrained and practical execution can make a measurable difference.
